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On your desktop
Horses Choosing Courses –
How Refreshing!
Every horse can win a race, but selecting the right race to run in is key. Firms should choose the arenas best matched to their capabilities for differentiation and competitive advantage. Taking a different perspective is the key.
More
More Than Embossing The Wallpaper
One of the biggest challenges facing professional service firms today is how to create an environment in which innovative thinking can flourish, that allows clients and firms to create deep bonds and where the best ideas are used to create compelling propositions. More
Do You Judge a Book by its Cover?
For professional firms too much emphasis on the cover and not enough on the content has heralded the demise of many branding initiatives. Moreover, firms’ inability to walk the talk of their brand-promises has sadly done more than waste oodles of money, it has actively disenfranchised clients and confused the market. More
Ch-Ch-Ch-Changes (turn and face the strain)
The trepidation with which David Bowie’s lyrics approach the topic of change is mirrored by the behaviours of management teams in professional firms everywhere. Never before have they been faced with such a dynamic business environment, with increased competition emanating from both within and outside their traditional professional boundaries. The ability to effect change is business critical. More
Innovate or Die!
Innovation is like managing a football team, everyone thinks that they can do it, a few people actually do it, but only a handful make a success of it. It is also widely recognised as being one of the most important pre-requisites for building a sustainable business in the 21st Century. But what is it? Why is it so important and how can we foster an innovative climate within the professional service sector? More |
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On the road
I will be speaking at the following events
over the coming weeks:
Placing Marketing at the Heart
of
Law Firm Strategy
26th & 27th September, London
Cutting Paths Through the Jungle
16th October, London
Oracle Debate: Mergers & Acquisitions
19th October, Cambridge
Relationship Management Masterclass for Law Firms
30th October, London
MPF Strategy Survey Results
13th November, London
Using Trojan Horses to Tame
Rogue Elephants
29th November, Manchester
If you are interested in attending any of these events or would like more information please do let me know:
andrew.hedley@hedleyconsulting.com
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