• July 2010:
The Role of Competitive Intelligence
in Shaping Strategy
Andrew Hedley contributed a chapter to the newly published Competitive Intelligence: Improving Law Firm Strategy and Decision Making report in which he considers the role of competitive intelligence in shaping strategy. To read the chapter click here or to learn more about the report click here.
• June 2010:
Merging Cultures
Andrew Hedley considers the importance of cultural alignment in creating successful mergers in this opinion piece published in Managing Partner magazine. To read the article click here.
• June 2010:
MPF European Practice Management Awards 2010
Andrew Hedley will again be a member of the judging panel of the MPF Annual European Practice Management Awards. Europe’s premier awards for excellence in professional services management, now in their 9th year, showcasing leadership in a wide range of management disciplines. The ceremony and gala dinner will take place on 14th October in London. For more information about the awards click here or to download a copy of the guidelines and entry form click here.
• May 2010:
Fit for the Future?
Andrew Hedley contributed to the Legal Week Student supplement with an article considering the skills that will be needed by successful firms in the future and how ambitious individuals should respond. To read the article click here.
• May 2010:
Andrew Hedley to lead Innovative Leadership Programme for Lawyers
The newly launched LawNet Strategic Leadership and Management programme will be led by Andrew Hedley. Having been involved in the development of this innovative approach to leadership development he will now be central to its delivery. The programme has been designed in the context of the growing deregulation of the profession and the impact of the Legal Services Act, by providing a route to develop the talent that will be needed to lead and manage law firms in the future.
Access the LawNet Academy website to explore the programme in more detail or download a copy of the brochure.
To read the programme launch press release click here.
• April 2010:
A New Model of Partnership
Andrew Hedley comments on the changing role of the partner and its implications for the development of current partners and the selection of future ones in the first issue of the new-look Managing Partner magazine. To read the article click here.
• April 2010:
Sharplegal Advisory Board invitation for Andrew Hedley
Andrew Hedley has been invited to join the advisory board of Sharplegal the leading global legal market management survey produced by Acritas. The advisory board is made up of 21 key individuals from law firms, the General Counsel community and advisors to both private practice and in house. Members are drawn from the Europe, the USA, Asia and the Middle East. To read more about Sharplegal click here and to learn about the Advisory Board and its members click here.
*DIARY DATE:
Marketing Director Network
Differentiation Seminar
Andrew Hedley will be speaking to members of the Marketing Director Network (MDN) on 22nd June this year on the subject of effective differentiation strategies. Although professional service firms generally appreciate the need to differentiate to increase their competitive advantage, many admit they are unsuccessful in doing so. To learn more about the Marketing Director Network click here or to view the seminar and meeting programme click here.
*DIARY DATE:
Law Firm 2020 Seminar
Andrew Hedley will be sharing a platform with Rohit Talwar, a renowned futurologist named in the global top 10 by The Independent, at LawNet’s Law Firm 2020 seminar which will be held on 15th April 2010. Rohit will discuss the big drivers of change and emerging issues that will impact the international business environment over the next decade and highlight the implications for the legal profession. Andrew will then consider the importance of strategic leadership and management in enabling law firms to face these challenges and embrace opportunities. For more details click here or to download a registration form for the event click here.
• March 2010:
Walking the Talk
Creating alignment between the promise of aspirational marketing messages and the reality of client experience is the subject matter for Andrew Hedley’s thought leader article in Legal Marketing magazine. To read the article click here.
• February 2010:
Virtually Reality
The rise of new business models for law firms, enabled by technology and improved management capabilities, are the focus of Managing Partner magazine’s strategy column by Andrew Hedley. To read the article click here.
• January 2010:
Out of this World
The Managing Partner Magazine Annual Review of 2009 was introduced by Andrew Hedley in a feature entitled Out of this World, which reviewed the major themes of the year and their implications for the future. There was also some crystal ball gazing on emergent trends, setting the scheme for the remainder of the review. To read the feature click here.
• January 2010:
Pitch Perfect
Advice for those pitching for business on how to maximise chances of success was the theme of this opinion piece in PSMG magazine. To read the article click here.
• December 2009:
Merger Masterclass
Managing Partner magazine published “The Road is Long”, Andrew Hedley’s merger Masterclass in its November 2009 issue. It’s clear that making a merger happen requires both a strong strategic logic and a focused and determined implementation. Delivering on both fronts is challenging, but the reward for the firm is a stronger market position, improved client relationships, a stronger employer brand and greater commercial success. To read the Masterclass feature click here.
• November 2009:
The Best Advice on how to Prepare for a Legal Services Revolution
Andrew Hedley featured along with other leading consultants to the industry in a Law Society Gazette feature examining the strategic options open to firms in an increasingly competitive marketplace for legal services… with more to come! To access the article online click here or to download a PDF click here.
• October 2009:
Business Development Masterclass
This masterclass feature in Managing Partner magazine considers ways in which firms can “hit the ground running” in creating their business development strategy and upping the ante in terms of execution. To read the article click here.
• October 2009:
Changing the Game Plan
The October issue of Legal Marketing magazine published an opinion piece setting out how firms might adapt their client relationship management approach to a fast changing legal sector. To read the opinion piece click here.
• October 2009:
Developing Business on a Shoestring
Andrew Hedley advised readers of PSMG Magazine on approaches to effective business development in his monthly comment piece. To read the article click here.
• September 2009: Cambridge Marketing College
In his role as the Course Director of the Professional Diploma in Professional Services Marketing, Andrew Hedley writes “tips and tricks” snippets for students which appear in every issue of PSMG magazine. Click on the relevant month to read the July and September pieces.
• September 2009: Outsourcing the Core
Just how far will the outsourcing of legal services go? What are the implications for the structure of firms and the development of talent? These are the key issues considered in Andrew Hedley’s latest strategy series article. To read the article click here.
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