• January 2012: Andrew Hedley to speak at Birmingham Law Society Conference

Birmingham Law Society will hold its Planning For Change conference on 26th January 2012 at which Andrew Hedley will deliver a talk entitled What new strategies should I be considering and what about mergers and acquisitions? To learn more about the conference click here or to access the Birmingham Law Society website click here.

• January 2012: Market Changes – Dealing with Uncertainty Using Scenario Planning

In the turbulent business environment faced by modern law firms it is imperative that any strategy is robust. Firms must be flexible enough to adapt rapidly to change and keep pace with market developments. In this chapter from the recently published Best Practices in Legal Marketing, Andrew Hedley discusses the advantages of scenario planning in responding to some of the key business drivers facing management teams. He also explains how such ‘horizon gazing’ can enable firms to take advantage of opportunities and mitigate risk. To read the chapter click here.

• December 2011: Emerging Opportunities

The Emerging markets: Taking the Plunge review carries a keynote article from Andrew Hedley. Emerging Opportunities explores the different strategies being adopted by law firms to capitalise on the opportunities in emerging markets. To read the article click here.

• December 2011: Best Practices in Legal Marketing

Andrew Hedley authored two chapters in the recently published Best Practices in Legal Marketing. To read the Executive Summary and view the full contents click here or to order a copy click here.

• November 2011: Client Strategy in a Changing Market

Professional Marketing Magazine carried an article by Andrew Hedley highlighting the importance of placing clients at the centre of strategic thinking coupled with the development of a pragmatic route map for law firm leaders to ensure that effective implementation can be achieved. To learn more about Professional Marketing magazine and the PM Forum click here. To read the article click here.

• November 2011: Live to serve

Andrew Hedley explains how a strategic approach can ensure that a firm delivers consistently excellent client service in the article published in Managing for Success, the magazine of the Law Society’s Management Section. To read the article click here.

• November 2011: MPF European Leadership Awards 2012

Andrew Hedley has been invited to be a member of the judging panel of the MPF European Leadership Awards 2012. MPF introduced its Awards in 2002 to recognise the contribution of specific management disciplines. Ten years on, the Awards have been radically redesigned with a new set of categories focused on leadership, collaboration, vision, brands, operational excellence, client relationships and financial performance. The closing date for entries is 9th December 2011. The awards ceremony and gala dinner will take place on 1st March 2012 at the London Marriott. For more information about the awards click here or to download a copy of the guidelines and entry form click here.

• September 2011: Resourcing strategy

A resource-based view should be taken when developing firm strategy, suggests Andrew Hedley, in this Masterclass feature published in Managing Partner magazine. To read the Masterclass click here.

*DIARY DATE: Client Development for Profit and Growth: Strategy & Execution

Andrew Hedley will be leading a one day Client Development for Profit and Growth: Strategy & Execution masterclass on 6th December in London. For more information and to book a place click here. Clients and contacts of Hedley Consulting qualify for a 10% discount from the standard rates. Please quote WEB-CRAH when making your booking to have the discount applied.

• August 2011: Managing Partner Magazine Editorial Advisory Board Announced

Andrew Hedley has been reconfirmed as a member of the Editorial Advisory Board of Managing Partner magazine. In announcing the news, editor Manju Manglani stated:

• Tim Aspinall, Managing Partner, DMH Stallard;
• Oz Benamram, Chief Knowledge Officer, White & Case;
• Jeffrey J. Berardi, Chief Marketing Officer, K&L Gates;
• Paul Brent, Marketing Director, Boyes Turner;
• Neil Davison, Head of IT, Farrer & Co;
• Stephen Denyer, Global Markets Partner, Allen & Overy;
• Andrew Hedley, Director, Hedley Consulting;
• Ian Jeffery, Managing Partner, Lewis Silkin;
• Jill King, HR Director, Linklaters;
• Beverly Landais, CEO, Devereux Chambers;
• Jo Larbie, HR Director, Bircham Dyson Bell;
• Deepak Malhotra, Director of Strategy & Transformation, Fusion Universal;
• Neil May, Executive Manager, Hogan Lovells
• Michael Shaw, Managing Partner, Cobbetts;
• Malcolm Shelton-Agar, Chief Operating Officer, Allen & Gledhill; and
• Julious P. Smith, Jr, Chairman Emeritus, Williams Mullen.

For more information about Managing Partner magazine click here.

• August 2011: Playing for Keeps

In this feature for the August 2011 edition of Managing for Success, the magazine of the Law Society's Law Management Section, Andrew Hedley explains why long-standing, high-value clients are invaluable to a firm and how to design a programme to ensure that they stay put. To read the article click here or to learn more about the Law Society's Law Management Section click here.

*DIARY DATE: “Differentiation Strategies in a Changing Legal Marketplace” Workshop

Andrew Hedley will lead an intensive “Differentiation Strategies in a Changing Legal Marketplace” workshop at the forthcoming LawNet Annual Conference 2011 on 7th October. Formed in 1989, LawNet is the UK and Irelands leading network of independent law firms. Today, with a total of 68 firms, it provides a range of powerful benefits to its members and their clients. For more information about LawNet click here or to view the conference brochure click here.

• July 2011: Chasing Scale For Its Own Sake Is Not
A Strategy

This Editorial Board comment piece by Andrew Hedley highlights that simple chasing scale in itself will not necessarily deliver strategic success. To read the full article click here.

• July 2011: The Cambridge Chartered Programme

Andrew Hedley has been appointed as a specialist tutor on Cambridge Marketing College's new Chartered Programme. This is a unique initiative aimed at helping delegates gain and maintain their Chartered Marketer status through a structured range of activities from networking events, through courses to self-study materials. For more information about the college click here or to download a copy of the Chartered Programme prospectus click here.

*DIARY DATE: LMS Mergers Forum 2011, 15th September 2011, London

Andrew Hedley will deliver a plenary session entitled "Why Merge: Strategic Options" and participate in the expert roundtable discussions at the forthcoming Mergers Forum 2011 of the Law Management Section of the Law Society of England & Wales. To read more about the forum programme and book a place click here.
For more information about the Law Society's Law Management Section click here.

*DIARY DATE: Strategic Marketing for Law Firms Conference, 28th September 2011, London

Andrew Hedley will be chairing the 10th Strategic Marketing for Law Firms Conference which will take place on 28th September in central London. For more information and to download a conference brochure click here.

• June 2011: Andrew Hedley Comments on Reputation Management Strategy

Andrew Hedley offered a strategic perspective on reputation management with comments in “The Eye of the Beholder” published in Managing for Success the magazine of the Law Management Section of The Law Society. To read the article click here.

• May 2011: Strategic Planning Society Interviews Andrew Hedley

The Strategic Planning Society interviewed Andrew Hedley in the latest edition of its newsletter. To read the interview click here.

*DIARY DATE: Client Strategy in a Changing Legal Market Masterclass, 17th May 2011, London

Client strategy sits at the heart of all strategy and, over this intensive one-day Masterclass, Andrew Hedley will provide law firm leaders with a clear understanding of strategic options available to them, provide a template for strategy development and help delegates to explore the linkages between strategy and execution. Practical methods by which the client strategy can be deployed in practice are also outlined. For more information on the Masterclass and to read the detailed programme click here

• March 2011: Hardwiring Values

Using a values led approach to embed desirable behaviours into a firm, creating cohesion and allowing for better strategy execution is the subject matter for Andrew Hedley's March 2011 cover feature in Managing Partner magazine. To read the feature click here.

• March 2011: Law Firms Develop New Strategies To Stand Out From The Crowd

Andrew Hedley provides comment in a Law Society Gazette feature considering the importance of differentiation and positioning strategies for law firms. To read the feature click here.

• March 2011: Strategic Planning Society Fellowship for Andrew Hedley

Andrew Hedley has been elected as a Fellow of the Strategic Planning Society which exists to foster and promote research and best practice in strategic thought and action. The society links the academic and practitioner worlds of strategy by keeping strategists up-to-date with developments in strategy-related research and practice.

• February 2011: A New Approach for a New World

Expert analysis for the Change Management for Law Firms report was provided by Andrew Hedley with his article A New Approach for a New World. To read the article click here or for more details on the full report click here.

• February 2011: Client Strategy in a Changing Legal Market Report

Andrew Hedley’s Client Strategy in a Changing Legal Market report has now been published and is available to purchase online. Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. To read more or to order the publication click here.

*DIARY DATE: Andrew Hedley to lead Professional Services workshop at Chartered Institute of Marketing Conference, 15th June 2011

Andrew Hedley is to lead an intensive workshop session on Professional Services marketing at the inaugural Chartered Institute of Marketing Northern Conference, which is to be held on 15th June 2011. The workshop will focus on the challenges associated with engaging the partners of professional service firms in strategy, marketing and business development activities. To book at place at the conference click here.

*DIARY DATE: Legal Week Independent Law Firms’ Forum, 17th March 2011

Andrew Hedley will be facilitating a workshop addressing the Challenge of Change at the forthcoming Legal Week Independent Law Firms’ Forum. This year’s forum has the theme Exploring New Markets and New Ways of Doing Business and is attracting leading independent firms from around the world. To read more about the forum go to www.independentlawfirmsforum.com or to download a copy of the programme click here.

• February 2011: Global Firms Should Worry More About Brand Experience Than Single Profit Pools

This Editorial Board comment provided by Andrew Hedley tackles the real issues that partners should debate as firms go global. To read the article click here.