http://www.hedleyconsulting.com The latest news from Hedley Consulting. en-gb 2nd May 2012 Copyright: (C) Hedley Consulting 15 Andrew Hedley will deliver an Effective Client Retention Strategies Masterclass on 3rd July 2012 in London. The focus will be on building plans to ensure that firms maximise the value of existing clients through the deployment of retention and expansion strategies. http://www.ark-group.com/mp_introduction.asp?ac=1270&nc=1&fc=167 http://www.ark-group.com/mp_introduction.asp?ac=1270&nc=1&fc=167 2nd May 2012 Andrew Hedley has been invited to contribute regularly to the newly established Managing Partner magazine blog. Click on the links to read his recent musings. http://hedleyconsulting.com/pages/news.html http://hedleyconsulting.com/pages/news.html 27th April 2012 A Client Strategy Masterclass, developed in conjunction with Legal Week, will be delivered by Andrew Hedley on 13th June 2012 in London. http://incisive-events.cvent.com/events/client-strategy-in-a-changing-legal-market-2012/event-summary-0d0bfacf4483437cb96bf22e96445937.aspx http://incisive-events.cvent.com/events/client-strategy-in-a-changing-legal-market-2012/event-summary-0d0bfacf4483437cb96bf22e96445937.aspx 12th April 2012 Andrew Hedley discusses the key issues facing firms in developing and delivering client service and relationship strategies in this chapter from the recently published Best Practices in Legal Marketing. http://hedleyconsulting.com/pdf/11dec-Chap3.pdf http://hedleyconsulting.com/pdf/11dec-Chap3.pdf 11th April 2012 In this chapter from the recently published Best Practices in Legal Marketing, Andrew Hedley discusses the central role of the Partner is delivering a marketing strategy and how firms are reshaping their expectations to meet emerging client requirements. http://hedleyconsulting.com/pdf/11dec-Chap7.pdf http://hedleyconsulting.com/pdf/11dec-Chap7.pdf 11th April 2012 On 27th September 2012, Andrew Hedley will deliver a webinar on the subject of Strategic Options in a Changing Legal Market. The webinar forms part of the Law Society Law Management Section’s annual webinar programme. http://cpdcentre.lawsociety.org.uk/course/3679/strategic-options-in-a-changing-legal-market http://cpdcentre.lawsociety.org.uk/course/3679/strategic-options-in-a-changing-legal-market 4th April 2012 Andrew Hedley will be speaking at the Law Society Law Management Section's 14th Annual Conference on the topic of "The merger option – mad, malevolent or magnificent?". The conference will take place on 10th May 2012 at The Hilton Paddington Hotel, London. Read more about the conference or to access a full agenda and booking form http://services.lawsociety.org.uk/events/node/54585 http://services.lawsociety.org.uk/events/node/54585 14th February 2012 The shortlist for the MPF European Leadership Awards 2012, of which Andrew Hedley sits on the Judging Panel, has been announced. http://www.mpfglobal.com/awards/index.aspx http://www.mpfglobal.com/awards/index.aspx 14th February 2012 Birmingham Law Society will hold its Planning For Change conference on 26th January 2012 at which Andrew Hedley will deliver a talk entitled What new strategies should I be considering and what about mergers and acquisitions? http://hedleyconsulting.com/pdf/12jan-birminghan.pdf http://www.birminghamlawsociety.co.uk 22nd January 2012 In the turbulent business environment faced by modern law firms it is imperative that any strategy is robust. Firms must be flexible enough to adapt rapidly to change and keep pace with market developments. In this chapter from the recently published Best Practices in Legal Marketing, Andrew Hedley discusses the advantages of scenario planning in responding to some of the key business drivers facing management teams. He also explains how such ‘horizon gazing’ can enable firms to take advantage of opportunities and mitigate risk. http://hedleyconsulting.com/pdf/11dec-bp-chap.pdf http://hedleyconsulting.com/pdf/11dec-bp-chap.pdf 22nd January 2012 The Emerging markets: Taking the Plunge review carries a keynote article from Andrew Hedley. Emerging Opportunities explores the different strategies being adopted by law firms to capitalise on the opportunities in emerging markets. http://hedleyconsulting.com/pdf/11dec-emergingmarkets.pdf http://hedleyconsulting.com/pdf/11dec-emergingmarkets.pdf 22nd January 2012 Andrew Hedley authored two chapters in the recently published Best Practices in Legal Marketing. http://hedleyconsulting.com/pdf/11dec-bp-contents.pdf http://www.ark-group.com/home/Publications/Publication.asp?pubid={A1958FCE-104A-455E-B3A2-38DF4C961B5B} 22nd January 2012 Professional Marketing Magazine carried an article by Andrew Hedley highlighting the importance of placing clients at the centre of strategic thinking coupled with the development of a pragmatic route map for law firm leaders to ensure that effective implementation can be achieved. http://hedleyconsulting.com/test/pdf/11nov-changingmarket.pdf http://hedleyconsulting.com/test/pdf/11nov-changingmarket.pdf 30th November 2011 Andrew Hedley explains how a strategic approach can ensure that a firm delivers consistently excellent client service in the article published in Managing for Success, the magazine of the Law Society’s Management Section. http://www.hedleyconsulting.com/pdf/11nov-livetoserve.pdf http://www.hedleyconsulting.com/pdf/11nov-livetoserve.pdf 24th November 2011 Andrew Hedley has been invited to be a member of the judging panel of the MPF European Leadership Awards 2012. MPF introduced its Awards in 2002 to recognise the contribution of specific management disciplines. Ten years on, the Awards have been radically redesigned with a new set of categories focused on leadership, collaboration, vision, brands, operational excellence, client relationships and financial performance. The closing date for entries is 9th December 2011. The awards ceremony and gala dinner will take place on 1st March 2012 at the London Marriott. http://www.mpfglobal.com/system/file.aspx?fn=MPF_Awards_2012-guide_and_working_papers.doc http://www.mpfglobal.com/awards/index.aspx 21st November 2011 Andrew Hedley will be leading a one day Client Development for A resource-based view should be taken when developing firm strategy, suggests Andrew Hedley, in this Masterclass feature published in Managing Partner magazine. http://www.hedleyconsulting.com/pdf/11oct-resourcingstrategy.pdf http://www.hedleyconsulting.com/pdf/11oct-resourcingstrategy.pdf 29th October 2011 Andrew Hedley will be leading a one day Client Development for Profit and Growth: Strategy and Execution masterclass on 6th December in London. For more information and to book a place click here. Clients and contacts of Hedley Consulting qualify for a 10% discount from the standard rates. Please quote WEB-CRAH when making your booking to have the discount applied. http://www.ark-group.com http://www.ark-group.com 5th October 2011 In this feature for the August 2011 edition of Managing for Success, the magazine of the Law Society's Law Management Section, Andrew Hedley explains why long-standing, high-value clients are invaluable to a firm and how to design a programme to ensure that they stay put. http://www.hedleyconsulting.com/pdf/11aug-playing-keeps.pdf http://www.lawsociety.org.uk/lawmanagement 21st August 2011 Andrew Hedley will lead an intensive “Differentiation Strategies in a Changing Legal Marketplace” workshop at the forthcoming LawNet Annual Conference 2011 on 7th October. Formed in 1989, LawNet is the UK and Irelands leading network of independent law firms. Today, with a total of 68 firms, it provides a range of powerful benefits to its members and their clients. http://www.hedleyconsulting.com/pdf/11jul-differentationstrategies.pdf http://www.lawnet.co.uk July 2011 This Editorial Board comment piece by Andrew Hedley highlights that simple chasing scale in itself will not necessarily deliver strategic success. http://www.hedleyconsulting.com/pdf/11jul-chasingscale.pdf http://www.hedleyconsulting.com/pdf/11jul-chasingscale.pdf July 2011 Andrew Hedley has been appointed as a specialist tutor on Cambridge Marketing College's new Chartered Programme. This is a unique initiative aimed at helping delegates gain and maintain their Chartered Marketer status through a structured range of activities from networking events, through courses to self-study materials. http://hedleyconsulting.com/pdf/11jul-cambridge-programme.pdf http://www.marketingcollege.com/ July 2011 Andrew Hedley will deliver a plenary session entitled "Why Merge: Strategic Options" and participate in the expert roundtable discussions at the forthcoming Mergers Forum 2011 of the Law Management Section of the Law Society of England and Wales. To read more about the forum programme and book a place click here. For more information about the Law Society's Law Management Section click here. http://www.lawmanagementsection.org.uk/pages/events/item/322 http://www.lawmanagementsection.org.uk July 2011 Andrew Hedley will be chairing the 10th Strategic Marketing for Law Firms Conference which will take place on 28th September in central London. For more information and to download a conference brochure click here. http://www.ark-group.com/home/dwnld/uk_pdfs/1066-11%20-%20Strat%20Marketing.pdf http://www.ark-group.com/home/dwnld/uk_pdfs/1066-11%20-%20Strat%20Marketing.pdf July 2011 Andrew Hedley offered a strategic perspective on reputation management with comments in “The Eye of the Beholder” published in Managing for Success the magazine of the Law Management Section of The Law Society. http://hedleyconsulting.com/pdf/11jun-eye_beholder.pdf http://hedleyconsulting.com/pdf/11jun-eye_beholder.pdf Wed, 15 June 2011 19:00:00 GMT The Strategic Planning Society interviewed Andrew Hedley in the latest edition of its newsletter. http://www.sps.org.uk/news/2011/05/new-sps-fellow-andrew-hedley/ http://www.sps.org.uk/news/2011/05/new-sps-fellow-andrew-hedley/ Mon, 30 May 2011 17:51:19 GMT Using a values led approach to embed desirable behaviours into a firm, creating cohesion and allowing for better strategy execution is the subject matter for Andrew Hedley's March 2011 cover feature in Managing Partner magazine. http://hedleyconsulting.com/test/pdf/11mar-hardwiringvalues.pdf http://hedleyconsulting.com/test/pdf/11mar-hardwiringvalues.pdf Mon, 30 May 2011 17:51:19 GMT Andrew Hedley provides comment in a Law Society Gazette feature considering the importance of differentiation and positioning strategies for law firms. http://www.lawgazette.co.uk/features/law-firms-develop-new-strategies http://www.lawgazette.co.uk/features/law-firms-develop-new-strategies Mon, 30 May 2011 17:51:19 GMT Andrew Hedley has been elected as a Fellow of the Strategic Planning Society which exists to foster and promote research and best practice in strategic thought and action. The society links the academic and practitioner worlds of strategy by keeping strategists up-to-date with developments in strategy-related research and practice. http://www.sps.org.uk/ http://www.sps.org.uk/ Mon, 30 May 2011 17:51:19 GMT Andrew Hedley’s Client Strategy in a Changing Legal Market report has now been published and is available to purchase online. Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. http://www.ark-group.com/home/Publications/Publication.asp?pubid={DC17E80A-BFDF-4606-BDB5-62A9EE24EFDB} http://www.ark-group.com/home/Publications/Publication.asp?pubid={DC17E80A-BFDF-4606-BDB5-62A9EE24EFDB} Mon, 30 May 2011 17:51:19 GMT Andrew Hedley is to lead an intensive workshop session on Professional Services marketing at the inaugural Chartered Institute of Marketing Northern Conference, which is to be held on 15th June 2011. The workshop will focus on the challenges associated with engaging the partners of professional service firms in strategy, marketing and business development activities. http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=39278 http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=39278 Mon, 30 May 2011 17:51:19 GMT Andrew Hedley will be facilitating a workshop addressing the Challenge of Change at the forthcoming Legal Week Independent Law Firms’ Forum. This year’s forum has the theme Exploring New Markets and New Ways of Doing Business and is attracting leading independent firms from around the world. http://www.independentlawfirmsforum.com/ http://emails.incisivemedia.com/files/amf_incisive_media/project_684/ILFF11/ILFF11-conference-brochure-160211.pdf Mon, 30 May 2011 17:51:19 GMT This Editorial Board comment provided by Andrew Hedley tackles the real issues that partners should debate as firms go global. http://hedleyconsulting.com/pdf/11feb-globalfirms.pdf http://hedleyconsulting.com/pdf/11feb-globalfirms.pdf Mon, 30 May 2011 17:51:19 GMT The role (or not as the case may be!) of gossip and rumour in the management of a law firm was the focus of this discussion roundtable, reported on in the December / January issue of Managing Partner magazine. http://hedleyconsulting.com/pdf/10dec-Gossipandrumors.pdf http://hedleyconsulting.com/pdf/10dec-Gossipandrumors.pdf Mon, 30 May 2011 17:51:19 GMT A discussion roundtable considering ways in which partner disputes may be resolved, in which Andrew Hedley participated, was reported in the October issue of Managing Partner magazine. http://hedleyconsulting.com/pdf/10oct-TacklingPartnerDisputes.pdf http://hedleyconsulting.com/pdf/10oct-TacklingPartnerDisputes.pdf Mon, 30 May 2011 17:51:19 GMT Andrew Hedley provided a comment piece for Managing Partner magazine considering the role and influence of legal directories on client decision making. http://www.mpmagazine.com/xq/asp/sid.46B39CC3-E154-4CE6-A115-4A602B221670/articleid.CF9DEAD5-B7A3-4712-8A68-20FEF1635605/eTitle.Comment_Power_of_the_crowd/qx/display.htm http://www.mpmagazine.com/xq/asp/sid.46B39CC3-E154-4CE6-A115-4A602B221670/articleid.CF9DEAD5-B7A3-4712-8A68-20FEF1635605/eTitle.Comment_Power_of_the_crowd/qx/display.htm Mon, 30 May 2011 17:51:19 GMT Andrew Hedley provided comment in a feature looking at how international law firms have tackled strategic change. http://www.mpmagazine.com/display.asp?articleid=E414DF30-C759-4C29-96E8-A8C26EEFC00E http://www.mpmagazine.com/display.asp?articleid=E414DF30-C759-4C29-96E8-A8C26EEFC00E Mon, 30 May 2011 17:51:19 GMT