The result of great strategy, well implemented, is the creation of sustainable competitive advantage.
The source of this sustainable competitive advantage will never be a ‘silver bullet’ solution (by which we mean a single differentiating factor which competitors are unable to match) but rather a combination of elements which together create a client proposition that is unique and difficult to
Indeed, if one were to objectively compare a firm with its peer group competitors, any differences would be barely discernible. All firms will have similar brands, client bases, people, technology etc. When viewed through such a lens they are objectively very similar. Indeed, often the only area of distinction between such firms will be their cultures and, within this, their leadership approach. This underlines the importance of values and culture in the strategy process.
In this sense we consider strategy to be about recipes rather than ingredients.
A skilled chef will craft a meal using the same ingredients as the enthusiastic amateur. Yet the latter will invariably look upon the work of the former with both envy and admiration in equal measure. In the same way, we focus on helping you to assemble and blend your ingredients, similar as they may be to your competitors, into a recipe that is irresistible to your clients and devilishly difficult to emulate!