Service Quality and Reputation Management Strategy

Published in Business Continuity Planning and Management for Law Firms   AS BENJAMIN Franklin so wisely said: ‘It takes many good deeds to build a good reputation, and only one bad one to lose it’. His words should be a wake-up call for managing partners that have placed their trust in the fingers-crossed method of […]
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Mergers can be effective in moving partners out of their comfort zones

Published in Managing Partner magazine   Many merger business plans talk about creating a firm which is better than the sum of its parts by taking an external view. They wax lyrical, for example, about new markets, additional revenue streams, sweating the client base through broader and deeper practice capabilities and a strengthened brand. The […]
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Horizon Plan

Published in Managing Partner Magazine Andrew Hedley discusses how continuous planning can help you to improve the implementation of your firm’s strategic vision. It is self-evident that, without a clear and robust approach to implementation, even the most well-crafted of strategic plans will founder. A continuous longerterm planning cycle is required. This article considers how […]
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Are You Clear About Why Your Firm Is Seeking A Merger?

Published in Managing Partner Magazine   This is the first of my regular Managing Partner columns on law firm mergers. Over the coming year, I will be exploring mergers as a strategic option from a range of perspectives. Beginning by understanding the drivers that suggest merger as the best means of achieving objectives, I will […]
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Taking the Inside-Out Perspective

Published in PSMG Magazine   In devising their marketing and business development strategies, firms tend to focus on being ‘client-led’ and ‘competitor-aware’. I term this an outside-in approach, founded in the belief that the organisation should configure itself to present the best possible fit with current and emerging opportunities whilst simultaneously nullifying competitive threats. Whilst […]
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Consensus is Not a Synonym for Unanimity

Published in Managing Partner Magazine   There is much talk about the importance of achieving partner consensus on the big decisions which will define a firm’s future direction. Consensus is a worthy objective and one which, as research shows unequivocally, is likely to lead to a more cohesive firm. There is less clarity, however, over […]
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It’s time to compromise on merger candidates: start looking for a doable deal

Over the past four years, the ‘perfect storm’ of deregulation and economic downturn has crystallised issues for managing partners. Having drawn comfort from the belief that they had a strong and profitable business, albeit protected by regulatory barriers and driven by an exceptional period of bull market activity, firms have come back down to earth […]
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Firms should focus on doing the simple things well

Managing Partner Magazine BLOG   It never fails to surprise me how consistently firms fail to adequately prioritise their time and efforts to doing the simple things well. Surely putting one’s own house in order would deliver the most returns most quickly, whether by securing existing client relationships, expanding those that are nascent or providing […]
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Client Service and Relationship Strategy

Published in Best Practices in Legal Marketing   Despite having been centre stage for almost two decades, it remains the case that the effective management of client relationships and the delivery of quality and consistent levels of client service are two of the key management challenges facing many firms. These obstacles are multi-dimensional since the […]
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Market Changes – Dealing with Uncertainty Using Scenario Planning 

Published in Best Practices in Legal Marketing   In the turbulent business environment faced by modern law firms it is imperative that any strategy is robust. By this I mean that it has inbuilt flexibility, enabling it to respond appropriately and quickly to changing circumstances, as well as having sufficient resilience to allow firms to […]
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Emerging Opportunities

Published in the Emerging Markets: Taking the Plunge review   An effective strategy for capitalising on emerging market opportunities is a standing agenda item for the boards of internationally-minded firms. Indeed, the topic is so enduring that some markets have moved from emerging to emerged in the time that the subject has been under consideration. […]
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The Role of the Partner in Delivering a Marketing Strategy

Published in Best Practices in Legal Marketing   While it may be self-evident that the law firm partner has a central role in the creation, development and implementation of a successful marketing and business development strategy, the nature of this role is less well articulated. This chapter considers the nature of this role and the […]
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Effective business development = low risk + high trust

Managing Partner Magazine BLOG   The best approaches to law firm marketing and sales share two characteristics: they aim to minimise perceptions of risk and to maximise feelings of trust between the decision maker and the firm. For clients, it is crucial that trust is high and risk low when engaging lawyers. Their often-subliminal thought […]
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Client Strategy in a Changing Market

Published in Professional Marketing magazine   Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. A firm’s client strategy should be under constant review in order to ensure […]
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Live to Serve

Published in Managing for Success, the magazine of the Law Society’s Law Management Section   Along with the other ‘traditional’ professions, law firms have witnessed real transformational changes in the last 25 years, in some cases willingly, but in many, as a response to market demands. One of the most significant changes has been in lawyers’ […]
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Effective business development = low risk + high trust

The best approaches to law firm marketing and sales share two characteristics: they aim to minimise perceptions of risk and to maximise feelings of trust between the decision maker and the firm. For clients, it is crucial that trust is high and risk low when engaging lawyers. Their often-subliminal thought processes centre on issues such […]
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Fit for Purpose?

“I am not concerned that I have no place, I am concerned how I may fit myself for one.” Confucius As firms face the twin challenges of continued economic uncertainty and deregulation, those best equipped to prosper demonstrate clear alignment of vision, strategy, market positioning, target clients, internal structures and operational processes. They know what […]
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Have we forgotten about clients in merger discussions?

Law firm mergers are fascinating things. They mix high drama and Greek tragedy as courting parties – initially with uncharacteristic coyness and latterly with a disregard to sensible decision making – waltz towards ultimate consummation. However, much of the discussion is tangential to the real issues at play. Understandably, negotiating teams are keen to present […]
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Resourcing Strategy

Published in Managing Partner magazine   For most law firms, a successful strategy must blend the concept of opportunity-fit with that of resource-stretch. This is because, having identified new client or market opportunities, it is often not a simple task to re-engineer the firm to provide an alluring competitive fit. Firms are constrained by relative […]
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Blue Sky not Required

“Innovation distinguishes between a leader and a follower.” Steve Jobs A dictionary would support the proposition that innovation is simply introducing something new – nothing more, nothing less. It follows that innovation can take many forms. It can be internal or external and “new” can mean new to a particular use, sector or situation rather […]
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Hardwiring Values

Published in Managing Partner magazine   In law firms of all sizes, managing partners are keen to position their firms as having a clear set of guiding principles by which they conduct business, engage with teams and serve clients. However, there is often an underlying misconception that a values-led approach is altruistic or, worse still, […]
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A New Approach for a New World

Change Management for Law Firms   LAW FIRMS continue to grapple with a number of shifts in their competitive environment as difficult market conditions show little sign of abatement. These issues create a maelstrom that will tax the skills of any leadership team to the limit. Here we consider some of the core drivers in […]
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Client Strategy in a Changing Legal Market – Executive Summary

Report published by ARK Group   Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. A firm’s client strategy should be under constant review in order to ensure […]
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Running faster to stand still

“If you don’t know where you are going, any road will get you there.” Lewis Carroll “Activity is increasing but pricing is difficult” would be a fair summation of the views expressed to me by Managing Partners over the last three months. Firms across all segments of the market are running faster to stand still. […]
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Power of the Crowd

Published in Managing Partner magazine   The latest issues of the Legal 500 and Chambers & Partners directories have been published recently, while Waterlow’s Solicitors’ and Barristers’ Directory is out in February. Firms and partners will either laud them as erudite works or dismiss them as misinformed – the key determinant being their individual showing. […]
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