The Challenges Of Leadership Are Different To The Challenges Of Management

Published in Managing Partner magazine March 2016 Law firm leaders face many challenges and carry huge responsibilities. Decision making that will define the future of their firms, for better or for worse, rests on their shoulders. They must develop, evaluate, shape, and articulate a vision and strategy in ways which engage and motivate others. They need […]
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A knowledge-led approach to business development is key to law firm resilience

Published in Managing Partner magazine July / August 2015 There is a nexus between business development and knowledge management that few firms exploit to the maximum; indeed, in many cases, they do not actively exploit at all. When boiled down to its base elements, all that a law firm does is leverage knowledge and relationships. […]
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Horizon Scanning To Identify And Capitalise On New Growth Opportunities

Published in Managing Partner magazine October 2015 Ted Levitt, the economist and business thinker who penned the game-changing Marketing Myopia in 1960, commented that “the future belongs to people who see possibilities before they become obvious”. His words capture the essence of the challenge faced by many legal professionals. In a world where the pace […]
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A strategic perspective on winning more business through pitches

Published in Managing Partner magazine September 2015 Law firms are being subjected to evermore demanding pitch and tendering processes. Larger firms have teams dedicated to the winning of such business, whilst smaller firms tend to have a client partner who leads the firm’s response to such opportunities. Across the spectrum, there are some overall guidelines which, […]
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Using Scenario Planning to Map Your Firm’s and Your Clients’ Risks and Opportunities

Published in Managing Partner magazine June 2015 We live in an increasingly uncertain world. In order to survive and prosper, firms must be nimble and adaptive. They need to develop the capability to anticipate the future in a dynamic way in order to shepherd their resources to maximum effect and select the best-fit markets on […]
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Use Strategic Focus to Dominate a Market

Published in Managing Partner magazine February 2015   High performing firms share one characteristic. They all have focus – they know what they are in business to do and not do. Their unwavering focus is expressed through a defined group of target clients or industries, legal practice areas, jurisdictions or market places. Focus matters and […]
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Answering the Big Strategic Questions with Honesty and Objectivity

Published in Managing Partner magazine November 2014   There are a small number of key strategic questions which any firm must be prepared to discuss, honestly and objectively, if it is to best equip itself to address future opportunities and mitigate threats. This will mean engaging in a partnership-level dialogue, which will be uncomfortable for […]
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Succession Planning Is Vital to Building A Sustainable Future For Your Law Firm

Published in Managing Partner magazine October 2014   As the legal industry finds itself once more on an expansion track, one consequence of a long period of recession and low growth is that the partnership age profile now appears somewhat imbalanced. Few firms have been able to offer partnership promotion to those who, in the […]
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Future Proofing Your Law Firm

Published in Managing Partner magazine September 2014   This is the first instalment of a new monthly Managing Partner column in which I shall examine how law firms can position themselves to create a future that is both profitable and sustainable – the concept of ‘futureproofing’. Achieving this future will mean being prepared to take […]
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Aim to Dominate a Market, not The Market

Published in Managing Partner magazine May 2014   Much of modern marketing strategy is based around the principles of an approach based on segmentation, targeting and positioning (STP). Segmentation is the process by which an apparently heterogeneous market is divided into a series of homogeneous sub-groups or segments, each of which shares a set of […]
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Leading a Shared Vision For a Law Firm Merger

Published in Managing Partner magazine April 2014   In a strategy which is merger based, it is important that there is a clear vision of the future, which is easily understandable and provides a strong rationale as to why merger is the best option – illustrating both the opportunities that will be created as well […]
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Merger Chrysalis

Published in Managing Partner magazine March 2014 If you are tasked with delivering a merger, you have a huge amount of leading, persuading, cajoling and encouraging to do in order to realise your objective. Your audiences are both internal and external. Within your firm, you are responsible for understanding the mood of the wider partnership […]
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Outward Bound

Published in Managing Partner magazine February 2014 Many law firms are operating across increasingly large geographic footprints in their domestic markets. As they seek new growth opportunities, a question that will inevitably arise is whether national borders should be crossed. Before doing so, firms must first carefully analyse the reasons for such a move. They […]
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Driving for Growth

My Editorial Advisory Board blog for Managing Partner magazine http://www.managingpartner.com/blog/driving-your-law-firm-towards-more-aggressive-growth Activity levels are on the increase in the UK legal market. Has the corner been turned? Can we now be more confident that the much-vaunted green shoots of economic growth have finally taken hold? For the past twelve months, a growing swell of firms have […]
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Engaging the wider partnership in the merger process

Published in Managing Partner magazine December 2013   The manner in which the leadership team engages, communicates and builds consensus with its wider partner group is one of the most important opportunities and challenges in any merger. Without a strong collective will, focused on achieving a positive result and overcoming the inevitable challenges that will […]
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A merger can be a ‘Trojan Horse’ opportunity to transform your firm

Published in Managing Partner magazine November 2013 Don’t worry about the implementation, that’s tomorrow’s problem. Just focus on getting the deal done” figures high on the list of comments which betray the naivety of those negotiating mergers. Of course, it is also fair to say that such sentiments are understandable given the context of the […]
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How to win Partners’ Hearts and Minds for a Proposed Merger

Published in Managing Partner magazine An interesting point is reached in any merger discussion, at which the negotiating teams must set aside issues of market dynamics, strategy and positioning. Plans for operational change, efficiency improvements and rationalisation must also be sidelined. Even the development of compelling propositions to attract new clients and expand existing relationships […]
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Plan Ahead To Get Ahead (Part 2)

Published in Professional Marketing Magazine Alongside the setting of the firmwide strategy, planning should be conducted at the next level of detail whilst still considering issues in broad terms. These second tier plans will nest within the overarching strategy framework, both aligned with and subservient to it. Planning at this level allows the broader leadership […]
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Unlocking the Client Dividend in a Merger

Published in Managing Partner magazine   Any merger should seek to build a sustainable competitive advantage. What this means in practice is that vision is needed to create a client proposition which is more compelling than either firm could offer before and, crucially, better than other firms competing for the same work. A characteristic of […]
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Why merge? Forces driving consolidation in the UK legal services market

Chapter 3 of The Law Management Section Merger Toolkit A merger is a means by which a strategic objective may be achieved; it is not a strategic objective in itself. This is, perhaps, an obvious statement, but one which seems to elude many management teams when discussing strategy and the options available to them. A […]
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How to identify the ideal merger candidate that fits into your firm’s strategic jigsaw

Published in Managing Partner magazine   Absolute clarity is crucial at the outset of any search for a merger partner. Do you know what you are looking for? How you will know when you find it? While the firm’s overall strategy will have identified merger as the best means of achieving its vision, creating a […]
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Horizon Plan

Published in Managing Partner Magazine Andrew Hedley discusses how continuous planning can help you to improve the implementation of your firm’s strategic vision. It is self-evident that, without a clear and robust approach to implementation, even the most well-crafted of strategic plans will founder. A continuous longerterm planning cycle is required. This article considers how […]
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Where did all the fun go?

In the brave new world of Six Sigma, LPO and BPR it is all too easy to forget that, for the vast majority, this approach to legal service delivery isn’t what was signed-up to when entering the profession. However, with pricing under pressure and a fixed-fee basis increasingly the norm, better management is needed.  But […]
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Are You Clear About Why Your Firm Is Seeking A Merger?

Published in Managing Partner Magazine   This is the first of my regular Managing Partner columns on law firm mergers. Over the coming year, I will be exploring mergers as a strategic option from a range of perspectives. Beginning by understanding the drivers that suggest merger as the best means of achieving objectives, I will […]
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Consensus is Not a Synonym for Unanimity

Published in Managing Partner Magazine   There is much talk about the importance of achieving partner consensus on the big decisions which will define a firm’s future direction. Consensus is a worthy objective and one which, as research shows unequivocally, is likely to lead to a more cohesive firm. There is less clarity, however, over […]
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