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Getting over the gain line!
“Other things being equal, the higher your speed the better.” Jim Greenwood, ‘Think Rugby’
The British & Irish Lions’ tour of South Africa brings home the importance of ‘getting over the gain line’ – that imaginary line on the field which marks the point at which the ball is closer to the opposition try line than it was at the start of the move!
The same principle applies in business. By this I mean the importance of recognising that any action must result in movement, no matter how incremental, closer to the ultimate objective. Crucially, the action must also create a platform from which to launch the next initiative.
There is also an emotional component to success. It is clear that, without a will to win, the best laid plans will come to nothing.
Following a year in which many firms have endured difficult times and with financial results at a low, it is vital that the leadership team engages in a process of determined and speedy revitalisation.
Now is the time to get both strategy and attitude right. This will prove to be the winning combination as markets change and opportunities emerge for those firms that are fleet of foot.
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