Mergers can be effective in moving partners out of their comfort zones

Published in Managing Partner magazine   Many merger business plans talk about creating a firm which is better than the sum of its parts by taking an external view. They wax lyrical, for example, about new markets, additional revenue streams, sweating the client base through broader and deeper practice capabilities and a strengthened brand. The […]
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Horizon Plan

Published in Managing Partner Magazine Andrew Hedley discusses how continuous planning can help you to improve the implementation of your firm’s strategic vision. It is self-evident that, without a clear and robust approach to implementation, even the most well-crafted of strategic plans will founder. A continuous longerterm planning cycle is required. This article considers how […]
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Where did all the fun go?

In the brave new world of Six Sigma, LPO and BPR it is all too easy to forget that, for the vast majority, this approach to legal service delivery isn’t what was signed-up to when entering the profession. However, with pricing under pressure and a fixed-fee basis increasingly the norm, better management is needed.  But […]
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Are You Clear About Why Your Firm Is Seeking A Merger?

Published in Managing Partner Magazine   This is the first of my regular Managing Partner columns on law firm mergers. Over the coming year, I will be exploring mergers as a strategic option from a range of perspectives. Beginning by understanding the drivers that suggest merger as the best means of achieving objectives, I will […]
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Consensus is Not a Synonym for Unanimity

Published in Managing Partner Magazine   There is much talk about the importance of achieving partner consensus on the big decisions which will define a firm’s future direction. Consensus is a worthy objective and one which, as research shows unequivocally, is likely to lead to a more cohesive firm. There is less clarity, however, over […]
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It’s time to compromise on merger candidates: start looking for a doable deal

Over the past four years, the ‘perfect storm’ of deregulation and economic downturn has crystallised issues for managing partners. Having drawn comfort from the belief that they had a strong and profitable business, albeit protected by regulatory barriers and driven by an exceptional period of bull market activity, firms have come back down to earth […]
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Spring into Action!

“Vision without action is daydream. Action without vision is nightmare.”  Japanese Proverb Without a clear vision, coupled with a strategy to deliver it, firms leave their future success to chance. But the vision must be more than clear, it must be achievable. And the strategy to achieve it must be founded in the firm’s resources, […]
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Firms should focus on doing the simple things well

Managing Partner Magazine BLOG   It never fails to surprise me how consistently firms fail to adequately prioritise their time and efforts to doing the simple things well. Surely putting one’s own house in order would deliver the most returns most quickly, whether by securing existing client relationships, expanding those that are nascent or providing […]
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Client Service and Relationship Strategy

Published in Best Practices in Legal Marketing   Despite having been centre stage for almost two decades, it remains the case that the effective management of client relationships and the delivery of quality and consistent levels of client service are two of the key management challenges facing many firms. These obstacles are multi-dimensional since the […]
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Market Changes – Dealing with Uncertainty Using Scenario Planning 

Published in Best Practices in Legal Marketing   In the turbulent business environment faced by modern law firms it is imperative that any strategy is robust. By this I mean that it has inbuilt flexibility, enabling it to respond appropriately and quickly to changing circumstances, as well as having sufficient resilience to allow firms to […]
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The Role of the Partner in Delivering a Marketing Strategy

Published in Best Practices in Legal Marketing   While it may be self-evident that the law firm partner has a central role in the creation, development and implementation of a successful marketing and business development strategy, the nature of this role is less well articulated. This chapter considers the nature of this role and the […]
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Effective business development = low risk + high trust

Managing Partner Magazine BLOG   The best approaches to law firm marketing and sales share two characteristics: they aim to minimise perceptions of risk and to maximise feelings of trust between the decision maker and the firm. For clients, it is crucial that trust is high and risk low when engaging lawyers. Their often-subliminal thought […]
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Live to Serve

Published in Managing for Success, the magazine of the Law Society’s Law Management Section   Along with the other ‘traditional’ professions, law firms have witnessed real transformational changes in the last 25 years, in some cases willingly, but in many, as a response to market demands. One of the most significant changes has been in lawyers’ […]
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Effective business development = low risk + high trust

The best approaches to law firm marketing and sales share two characteristics: they aim to minimise perceptions of risk and to maximise feelings of trust between the decision maker and the firm. For clients, it is crucial that trust is high and risk low when engaging lawyers. Their often-subliminal thought processes centre on issues such […]
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Fit for Purpose?

“I am not concerned that I have no place, I am concerned how I may fit myself for one.” Confucius As firms face the twin challenges of continued economic uncertainty and deregulation, those best equipped to prosper demonstrate clear alignment of vision, strategy, market positioning, target clients, internal structures and operational processes. They know what […]
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Playing the Keeps

Published in Managing for Success, the magazine of the Law Society’s Law Management Section (www.lawsociety.org.uk/lawmanagement)   Programmes designed to support better management of a law firm’s most important clients have three distinct stages – acquiring, developing and managing. You start by acquiring the client and securing it from competitors; then move on to deepening the […]
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Hardwiring Values

Published in Managing Partner magazine   In law firms of all sizes, managing partners are keen to position their firms as having a clear set of guiding principles by which they conduct business, engage with teams and serve clients. However, there is often an underlying misconception that a values-led approach is altruistic or, worse still, […]
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A New Approach for a New World

Change Management for Law Firms   LAW FIRMS continue to grapple with a number of shifts in their competitive environment as difficult market conditions show little sign of abatement. These issues create a maelstrom that will tax the skills of any leadership team to the limit. Here we consider some of the core drivers in […]
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Client Strategy in a Changing Legal Market – Executive Summary

Report published by ARK Group   Client strategy sits at the heart of all strategy. Without the ability to attract and retain clients, at a price which delivers an acceptable level of profitability, no business can be viable in the longer term. A firm’s client strategy should be under constant review in order to ensure […]
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Game Plan

Published in Managing Partner magazine   Alternative fee arrangements are here to stay. A combination of increased competitive sophistication and recession economics mean that clients of all hues are increasingly unwilling to pay their lawyers on the basis of hourly charges. Client demand means that legal services must be delivered better, faster and cheaper. Firms […]
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Competitive Force

Published in Managing Partner magazine   The book Blue Ocean Strategy challenges the primacy of competitive strategy theories. While originally developed to support longer-term corporate strategy, the principles of a Blue Ocean approach can be adapted to create new value propositions and strongly differentiate a law firm. Rather than simply dominating existing markets, it argues […]
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Land of Promise

Published in KM Legal magazine   The enduring market for legal services, with supply significantly exceeding demand, means that law firms are being challenged by their clients to deliver their services better, faster and cheaper than ever before. Impending deregulation seems set to be a further catalyst for this now established trend. A wide range […]
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The Role of Competitive Intelligence in Shaping Strategy

Competitive Intelligence: Improving Law Firm Strategy and Decision Making   “IF YOU are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, for every battle won, you will suffer a loss. If you know your enemy and […]
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Changed Minds

“My dear friend, clear your mind of can’t.” Samuel Johnson The challenge of change remains the most pressing issue facing firms. Overcoming longstanding, deeply held assumptions about the way in which a professional should, or can, operate is the cultural roadblock that many need to overcome. A different way of thinking must permeate all aspects […]
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Merging Cultures

Managing Partner Magazine   The principle drivers behind law firm mergers are fundamentally economics and sustainable competitive position, but at the core of their long-term success is the ability to create a unified culture and shared sense of purpose. Even in the most unbalanced of law firm marriages, it is a foolhardy managing partner that […]
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